Now that we are past Jackson Hole, expect a sharp pickup in Fed-watching: from now until the next black out window (Sep 6-15).

Thanks to the prevalence of social media, there is no getting away from the barrage of FOMC-related newsfeeds.

This post isn’t about that.

It is about Authority Bias — our tendency to be influenced by people in positions of authority.

We must be wary of this.

To be clear, this post isn’t really about being dismissive of 5-year frameworks; it’s about not anchoring heavily into them.

Blunders have happened in the past and will continue to happen.

Here is an episode from the yesteryears to illustrate my point:

On Sept 26, 1999, a group of European central banks made a historic blunder.

They signed the first Central Bank Gold Agreement (CBGA).

The context?

Gold was languishing at $250/oz. The prevailing wisdom then was that gold was a ‘barbarous relic,’ an archaic asset that offered no yield.

Central banks, holding thousands of tonnes of it, were eager to sell gold for coupon generating govt bonds.

The problem?

Uncoordinated sales risked flooding the market and crashing the price further, hurting their own balance sheets.

The solution?

The CBGA.

Its ‘genius’ was to create a cartel of central banks not to prop up the price, but to manage its decline. They agreed to cap collective sales to 400 tonnes/yr for 5 years, providing ‘predictability’ to the market. In reality, it was a coordinated effort to offload an asset they believed was headed for obsolescence.

They succeeded in selling.

But the story didn’t end there.

The CBGA was renewed thrice (2004, 2009, 2014), continuing the managed sell-down. For over a decade, Western central banks were steady sellers.

They were selling into what became the greatest bull market in modern gold history.

The very act of capping sales reassured the market that a glut wasn’t coming. It provided a floor, and as other factors emerged — the rise of gold ETFs, and later, the GFC and the unprecedented QE — gold began its epic climb.

The irony is breathtaking.

The agreement designed to manage the orderly disposal of gold ultimately helped create the stability that allowed its price to soar.

Fast forward to the fourth and final agreement (2019). The tone had completely changed — gold remained an important reserve asset.

Why the change?

Because by 2019, the buyers were no longer private investors; they were the central banks of the East — Russia and China primarily — who saw gold’s strategic value as a USD-diversifier.

They were buying what the West was selling.

The CBGA signatories had executed the ultimate trading faux pas on a grand scale:

They sold low and, by ceasing their sales as the price rallied, ultimately bought high later.

The CBGA is a stark reminder that even Central Bank consensus is not always a signal of correctness; it could instead be peak groupthink.

So, keep your newsfeeds open.

And your anchors lightweight.

By

Avinash Menon, CFA

Founder and CEO,

52 Seconds Capital Limited

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While it’s the trials and tribulations of Big-Tech that usually has everyone at the edge of their seats, the most telling — and potentially dramatic — signals for the U.S. economy will come from two seemingly staid players:

Walmart and Target.

Their upcoming Q2 2025 earnings are the clearest test for that critical question:

Are Trump’s tariffs starting to bite?

Mark your calendars:

Target reports on Wednesday, August 20, 2025 (pre-market)

Walmart reports on Thursday, August 21, 2025 (pre-market)

Here is why their reports are vital:

The “Who Pays?” Mystery will unravel:

The prevailing assumption that retail giants could force suppliers to fully absorb tariffs is cracking. Walmart has already faced significant blowback from Chinese manufacturers after pleading with them to eat the costs. This puts them in an impossible bind: absorb the hit to margins or pass it on to consumers.

Target’s vulnerability:

Target imports roughly 30% of its goods from China, a vastly higher exposure than many peers. All eyes will be on its Cost of Goods Sold (COGS) line. A significant spike will be a direct signal that tariffs are piercing through corporate defences and hitting the income statement.

The Consumer Canary in the Coal Mine:

Any shift in management commentary on consumer spending will be seismic. Are low-income shoppers trading down even more aggressively? Is the middle class starting to balk at rising shelf prices? These companies have their finger on the pulse of the American consumer like no one else.

Earnings will confirm the hard data:

The latest Producer Price Index (PPI), released on August 14th, showed a 0.9% spike in July — this is the largest monthly increase since June 2022. That spike provides unambiguous evidence that the higher PPI, when viewed alongside a softer CPI, reflects the situation on ground accurately — that businesses have been ‘eating the tariffs’ (see tweet) — at least until the close of July.

Walmart and Target’s earnings will show us exactly if this wholesale pressure is already being trickled into the Main Street retail level (my guess is this has already started to happen during the current quarter, especially in August; next quarter is holiday season, and it could be testy for either of these corporates to attempt the pass-through then)

Rest assured, these two earnings reports are going to be closely watched by both the Trump administration and the Fed.

So, as this week progresses — to use a term from a web series I am currently watching on Netflix with my kids — we will know for certain if that bogeyman of the year ‘TARIFFS’ has finally emerged from his secret lair, in the upside-down world, into the real-world, where consumers still remain oblivious.

To the full effects of tariffs.

By

Avinash Menon, CFA

Founder and CEO,

52 Seconds Capital Limited

Other New Articles

Here is a story from a darker age.

Picture this: It is 2007.

You are finishing an important email when — BAM! — your browser freezes. Not just one tab, everything. That pop-song video you left open in another window? It just assailed your unsaved work.

Welcome to life before Chrome.

Back then, browsers were really clunky:

Internet Explorer 6 was the chief clunker that broke down constantly but came pre-installed

Firefox was the enthusiast’s project – powerful but prone to engine fires

Restoring tabs after a crash?

It was nightmarish!

Until Chrome came calling in 2008, that is.

• Single-tab crashes? Isolated clinically

• Sluggish websites? A new JavaScript engine made them fly

• That annoying search bar? Merged into one magical Omnibox

For the 17 years since then, Chrome has ruled unchallenged.

It didn’t just win the browser wars — it rewired the browser completely. Most of us today forget how bad things really used to be.

Perfect time then for the plot twist.

Enter Perplexity, reportedly making an astonishing $35 billion bid for Chrome.

I am not really focussed on the outcome here (of Perplexity’s bid, that is) but on the fact that the bid in itself signals the next chapter in the evolution of browsers: the age of link-collecting browsers is ending.

This bid is perhaps really about drawing attention to Perplexity’s own web browser — Comet

Now imagine this future:

where the primary focus of a web browser shifts from being used for general browsing to one that delivers AI-powered research and answers …

monetizes through subscriptions…

… and has zero ad tracking.

For those you who lived through the IE6 dark ages, this may feel like deja vu.

For the Gen Z (having not seen the hellish IE6)?

They will probably ask ‘What’s even a browser?’ as AI blends into everything.

P.S. : For those of you who are Product Managers, guaranteed that Scott McCloud’s comic book, created in mid-2008 (you will find the link in comments) explaining the inner workings of Chrome, will not only bring a smile to your face while you read it, but it will also simplify Chrome’s 2008 innovations in layperson terms.

Makes it the best product explainer ever written?

By

Avinash Menon, CFA

Founder and CEO,

52 Seconds Capital Limited

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The chip industry’s story is one of the most extraordinary journeys of modern technology.

Born in the U.S. in 1959 with Fairchild Semiconductor’s first silicon transistor, it has since then traced an extraordinary global arc — through a super-fragmented supply chain spreading across continents, evolving at the speed of Moore’s Law, and enabling the digital revolution.

For seven decades since then, chips grew smaller and faster, not in isolation, but through an intricate, interdependent ecosystem.

The U.S. has undoubtedly always been the lead actor of this magnum opus —designing the most advanced processors (NVIDIA), creating the IP (Qualcomm), and powering devices (Apple).

But the supporting cast was (and remains) just as critical :

1. ASML’s EUV machines (Netherlands) made nanometer-scale etching possible

2. TSMC (Taiwan) turned blueprints into semi-conductors

3. Japan supplied the ultra-pure chemicals

4. Samsung Semiconductor (South Korea) pushed memory and logic to new heights

5. Cirrus Logic, Skyworks Solutions, Inc. (U.S.) perfected the analog/RF chips in pretty much every smartphone.

This division of labour worked brilliantly — until it became a geopolitical vulnerability.

In that context, Apple’s $600 billion U.S. commitment isn’t just corporate investment or some form of corporate patriotism — it’s a natural follow through from America’s intent to reshore, IN FULL, the most complex high-tech industry on the planet today.

The CHIPS Act, export controls, and now this massive private-sector push show that the U.S. is no longer content leading just in design.

It wants control over everything — from design, to materials, to manufacturing.

A reshoring transition of this scale is unprecedented.

Its not going to be smooth.

By

Avinash Menon, CFA

Founder and CEO,

52 Seconds Capital Limited

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